Amr Mohammed  

Art Director, Project Manager and CG-Supervisor

13 years experience in 3D and Post Production for Media,

TV commercials, Channel Branding and Motion Picture Production.

 

I love Photography and always trying to learn and develop myself when I have the time,
check my new Photos.

 

Entrepreneurial projects

 

  • CRETVO Enterprise - Denmark  //  CEO | Head of Design

  • Pieces Interactive AB - Sweden  //  Animation Director - consultant

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Introducing myself for a position as Art Director, Project Manager and CG-Supervisor, qualifications and talents required for making high-end quality 3D and GFX animation for branding, film and television.

 

Education:

The Danish Agency for Higher Education and Science ................................................ 26 January 2021

Bachelor of Visual Communication – Graphic Design  (Assessment Certificate) Copenhagen - Denmark

(Professionsbacheloruddannelse i visuel kom-munikation – grafisk design)

 

Gnomon School of Visual Effects, Games + Animation ................................................ Mar 2009 – June 2010

Animation diploma - Creature for MP (Interactive Technology, Video Graphics & VFX)

 

Bachelor's degree of Art and Science "Graphic Design" department. ........................ May 1996 – June 2001

Helwan University of Fine Arts, Cairo - EGYPT                                                                    Grade: 89 %

 

GCSEs High School Education ....................................................................................... May 1992 – June 1996

Orman International School, Cairo - EGYPT                       

 

Specialties:

Maya, Vray, Mental Ray, RealFlow, RenderMan, Bifrost, Unity.
InDesign, Illustrator, Photoshop, After Effects, Nuke, Houdini, Zbrush, Boujou, PF-Track, SynthEyes.

C++, HTML, MEL, Python, Scripting for after effects

 

What I do:

• Strong management skills, ability to manage team and schedule for production pipeline,

  day to day task, creating workflow strategy, tasks, meetings, and client checkpoints for production and developing an evaluation system for my team to discover their skills and develop productivity.

• Storyboard and Concept Design for projects, channel branding and TV commercials.

• Autodesk Maya (Modeling, Shading, Ragging Facial expressions).

• Autodesk Maya (nParticles, nCloth, Fur, Hair, fluid).

• Animation TD - 3D/2D tracking skills Boujou, PF-Track and SynthEyes.

• RealFlow.

 

What I do (CG-Supervisor) specifications::

• Building Creative Strategies for campaign, channel branding, TV. Commercials
  and media production.
• Determines the technical approach needed to achieve the desired look and
  behavior of the assets in a commercial or broadcast project using computer
  animated graphics advanced technique.
• Estimate project schedules and monitoring project progress while ensuring that
  the assets of the production are created, constructed and structured to look the
  way the client has determined.
• Building project pipeline time schedule, following the function and move
  efficiently, shot by shot throughout all the departments across the entire
  pipeline.

 

 

Duties and Responsibilities:

1. Creating and developing Storyboard, Concept Design for projects, channel
  branding and TV commercials.
2. Identify, define, prioritize and implement specific creative and production
  workflow process steps which will enhance the production creative tools.
3. Create, develop and build consensus between Technology, Artists and Production
  Management to assist the Director to realize his vision.
4. Set goals for Production Management to successfully manage the day-to-day
  production needs in a manner that instills trust and confidence from the
  Producers and Directors, Day-to-day production management should include an
  effective process for communicating required staffing changes and judgments
  with some mechanism for planning, forecasting and ultimately delivering on
  potential staffing scenarios for anticipated work.
5. Make sure that production pipeline and time frame is safe for client schedule,
  responsible to deliver highend quality to satisfy the client expectations.
6. Setting plans for check points, meetings, PPM, approvals easy to client to take
  decisions, set delivery strategy and toolkit materials in all kind to technical
  format needed by agency or client.
7. Managing 3d and 2d teams and schedule for production pipeline, and be involved
  in every single shot from day one to end of production and final delivery.

Work and practical experience:

Art Director, consultant

Pieces Interactive AB,   ......................................................................................... 11/2020 - Current

THQ Nordic Gaming  -  KV, SWEDEN                                                                                         http://www.PIAB.se 

 

Art Director, Stiftere

CRETVO ApS - LED 3DPuslespil  ............................................................................. 07/2018 - Current

Danish Business SartUp  -  Vejle, DANMARK                                                                           http://www.dk.cretvo.com  

 

Creative Director, Media Consultant

AmrCG (Media & Marketing Solutions)...................................................................... 01/2018 - 04/2019

Dubai Media City - free zone                                                                                                      http://www.dk.cretvo.com

Art Director, Stiftere

CRETVO ApS - LED 3DPuslespil  ............................................................................. 07/2018 - Current

Danish Business SartUp  -  Vejle, DANMARK                                                                           http://www.dk.cretvo.com

Creative Director, Media Consultant

H.H Crown Prince of Dubai Office  ............................................................................. 12/2015 - 12/2016

(Al-Maktab for Media & culture center of Dubai) Dubai, UAE                                                       http://hamdan.ae/Home             

Creative Director, 3D Animator, Promo Producer  ................................................  04/2016 - 07/2016

FOX International Channels (Twofour54) Abu Dhabi. UAE                                      www.foxmoviestv.com  www.foxme.tv

 

Creative Director, Motion Graphic  .........................................................................  09/2015 - 12/2015

Arabtec Construction - Dubai, UAE                                                                                                  www.arabtecuae.com

 

Creative Director, Promo Producer  .......................................................................  05/2012 - 11/2014

Discovery Communications (TV Channel) Dubai, UAE                                                                       www.discovery.com

CG-Supervisor, Animation TD  ................................................................................ 06/2009 - 08/2014

METAphrenie(design, post-production company) Dubai, UAE                                                      www.metaphrenie.com

 

Creative Director, Animation Supervisor  .............................................................  06/2008 - 05/2009

OTV(Channel) Cairo, Egypt                                                                                                                 www.otvegypt.com

 

Freelance Creative, Concept Designer, Promo Producer  ...................................  03/2007 - 04/2009

FOX International(Channel) Cairo, Egypt                                                               www.foxmoviestv.com  www.foxme.tv

                                                                                              

Animation Supervisor, Creative Director, Character TD  .....................................  02/2005 - 05/2008

Graphic Aroma (post-production company) Cairo, Egypt                                                           www.graphicaroma.com

 

3D Animator, Modeling, Rigging, Story-board  .....................................................  03/2004 - 12/2004

Fenix integrated(post-production company) Cairo, Egypt                                                           www.fenixintegrated.com

 

Art Director, Story-board  ........................................................................................  03/2002 - 06/2003

Qatar Foundation(advertising and multimedia) Doha, Qatar                                                                       www.qf.org.qa

 

Art Director, Key Animator, Story-board  ...............................................................  05/2001 - 02/2002

T.C.C Animation (animation company) Cairo, Egypt

 

Director, Story-board, Key Animator, Layout  .......................................................  02/1997 - 03/2001

Alasahar (media and animation company) Cairo, Egypt                                                                        www.alsahar.com

  

Key Animator, Art Director Character Designer  ...................................................  05/1997 - 10/1997

Gemini Studio (media and animation company) Cairo, Egypt

 

Key Animator and In-between  ................................................................................  02/1996 - 07/1996

Baby Film (animation studio) Cairo, Egypt 

Skills:
Art Skills:
  • - Story boarder

  • - Concept Design            

  • - Character Designer

  • - Animation TD             

  • - Layout and pre-visualization

  • - Graphic Designer      

  • - Key Animator

3D/Maya Skills:
  • - Animation TD

  • - Skeleton solution

  • - Ragging

  • - Skinning weights

  • - Modeling

  • - nCloth

  • - Krakatoa plugin

  • - Facial expressions

  • - 2D rendering skills using Maya scripts

  • - Maya cloth, fur, hair system

  • - Management sequence caching files

  • - 3D/2D Tracking skills Boujou and PF-Track

  • - Maya Fluid

  • - Maya Bifrost

Compositing skills:

  - 2d/3d compositing – tracking skills with After Effects.
  - Motion Graphics, promos, animated logos, working with advanced plug-ins from
    (Trapcode) family like 3D-Stroke, Echospace, Particular, and Shine.
  - VFX Artist working with advanced plug-ins for After Effects like Cycore FX,
    Genarts Sapphire Plug-in, Reel Smart Motion Blur and CC.
  - Color Key, Key Light, working in many commercials with Green/blue screens, and
    artistic eye high sensitivity to extract small details.
  - Finalize my rendered 3D layers and passes (Beauty, Occlusion, Shadows, Specular,

    Reflections, Defuse, ZDepth, Normal Maps, 2D or 3D Motion vectors) Strong managing

    composite layers in controllable way to help compositors adjust layers value. 
  - Professional working with 3D compositing projects, long experience with technical
    transfer data between 3d software and 2d software like transfer camera information,
    light setup, and animated layers and objects from Maya, Max, C4D to After FX or
    from After FX to Maya.
  - 3D Elements Plugin for AfterFX, transfer 3D elements created in 3D to AfterFX, so
    Import polys, texture it, shade it, animate it, camera and render.

Computer Skills:

  I have experience with using all of the following packages:

  Operating Systems: (Dos – Windows - Mac)

  MS Office: (Word, Excel, Power Point).
  Graphics 3D: Autodesk Maya, RealFlow, Mental Ray for Maya, Houdini, RenderMan,
  ZBrush, Vue, Boujou, Moujou, PF Track, Motion Builder, Deep Exploration, 3D Studio
  Max, Mudbox, and many Maya plug-ins (Bifrost, Bullet, Alembic, Muscle system,
  Blast code, Puppet Master).
  Graphics 2D: After Effects, Nuke, Combustion, Adobe PhotoShop CS#, Adobe Illustrator CS#,
  Adobe Premiere, Final Cut Pro, Painters, Paint Shop, Ink, Paint.
  Scripting: (Mel, Python, C++, HTML, Visual Pascal, After Effects scripting)
  Presentations: (In Design, Key Note)
  Internet Skills: (Bulding website with HTML5 or Flash, Netscape, Internet Explorer,

  FireFox, Search skills), founder of CharterKey.com AmrCG.com
  General: (Adaptation to use most computer programs).

 
 
Honors and Awards:

  AL KASS Sports Channels Rebrand - 2015

    Promax/BDA

    Best Channel Branding

 

  Gettysburg - 2014

    Promax/BDA

    1- Best Promos at the Movies

    2- Best Sound Design

    3- Best Editing

 

  Hatfields & McCoys - 2013

    Promax/BDA

    MKTG Best Entertainment Program Spot

    MKTG Best Music without vocals

 

  TEDx Dubai “The Beauty of Small Things” - 2011

    Promax/BDA

    Best use of original music composition in a promo

 

  Al KASS “Sandman vs Waterman” 2011 Asian Cup Promo

    Promax/BDA

    1- Most Outstanding Promo of the year.

    2- Best Sports Promo

    3- Best Special Event Promo

    4- Art Direction & Design

    5- Topical Promo

    6- Special Project Award

 

  Drugs - 2008

    Promax/BDA

    Best Public Service Announcement

 

  Film Piracy - 2008

    Promax/BDA

    Best Public Service Announcement

 

  SoccaStars - 2006

    Promax/BDA

    2nd Promax/BDA Arabia Awards

    Gold Isis: best mixed media animation

 

  SoccaStars - 2006

    Promax/BDA 2nd Promax/BDA Arabia Awards

    Gold Isis: best title sequence

Groups and Associations:
  • SYNDICATE OF PLASTIC ARTS .......... Cairo - Egypt since 2001 to present

  • Egyptian National Art Committee .......... Cairo - Egypt

  • International Association of Art ............. Cairo - Egypt

  • Qatari Art Committee ........................... Doha - Qatar

 

Languages:
  • Arabic: native

  • English: fluent

  • German: fair

 

 

References furnished upon request